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Google Analytics 4 is coming – here’s what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.
Why we love web design for arts and culture organisations
Frequently spotlighting and exploring society’s most important issues, organisations in the arts and culture sector are often epicentres of progressive change. They help entertain, educate, empower, and enlighten people from all walks of life – this is why we think they’re so important.
Sustainability: What it means to us (and why we hate greenwashing!)
We’ve been thinking about our power to make change, what steps we can take to avoid greenwashing, and how we can make meaningful changes for good.
How we approach accessible web development for disabled people’s organisations
The COVID pandemic put more pressure than ever before on businesses to stay ahead of the digital curve and ensure that their content is accessible to all.
Raising the curtain on what makes a great theatre website
The COVID-19 pandemic has not only shown how reliant we are on digital tools, but that these digital tools have become the primary way people engage with information and connect with others.
Dos and Don’ts of Social Media Marketing
With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.
Pioneering women in the digital industry (and wider world)
From uplifting LGBTQ+ icons to leading pioneers in SEO and programming – for International Women’s Day, we discuss the women who’ve had a profound impact on our lives and perspectives.
How to make your brand inclusive of trans and non-binary folks
Gender diversity is becoming a bigger part of the public consciousness; becoming more accepting of this diversity as a society involves promoting inclusivity in a variety of different ways, including the ways brands choose to market themselves.
How to make your brand more accessible
Making your digital marketing content and platforms accessible to all should be a top priority for your business. You might not realise that your inaccessible content is alienating an entire demographic and the solutions to this problem are actually pretty straightforward.
Netflix’s ‘The Social Dilemma’, Social Media Management, and Mental Health
Digital Content Creator, Ell, talks about the steps they’ve taken to protect their mental health as a social media marketer & offers some tips to help you be kind to your mind when working with social media.
12 Days of Christmas Marketing Ideas for B2C Businesses
From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!
The five types of social media user
Do you really understand your audience online? Let’s take a closer look at the different types of personalities on social media.