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How Google Ad keywords can be the engine to your digital marketing success
Your Google Ad keywords are a critical part of your PPC search campaign set-up – they’re the machine that allows your campaign to spend.
Getting started with Google Ads conversion tracking
Conversion tracking is potentially the most crucial component of your Google Ads account. But why is that? What actually is conversion tracking? And most importantly, how can you ensure you are tracking conversions correctly for your Google Ads campaigns? Help is at hand as we explain everything you need to know about Google Ads conversion tracking!
How to get your Google Ads Bid Strategies in Pole Position
Picking the right Google Ads bid strategy for search campaigns can be quite a daunting task, especially if you’re new to Google Ads. Choosing the wrong strategy can limit your Google Ads performance, seeing you waste your budget – so we’re here to break down what each strategy means, and which one you should be using for your search campaigns.
How to export Universal Analytics data and be ready for July 2024!
You may have recently received an email about Universal Analytics from Google, but what does it mean? Do you need to take any action? Didn’t we sort all this UA/GA4 already a while ago? Alas, there’s a bit more to do – so read on for our guide to sorting it out.
Google Ad Grants for Charities & Nonprofits: How can I get Google Ads for free?
Google Ad Grants are available for charities and nonprofits – offering them funding for digital advertising that they may be otherwise unable to afford. These grants enable you to raise the profile of your organisation, increase your donation revenue, attract volunteers, and much more!
Should you pause your Google Ads over Christmas?
Every year clients ask us whether they should turn off their paid ads over the Christmas period. It’s not an easy yes or no answer – it depends on your setup and your audience.
Want to know how to make the most out of your Google Ad Campaigns? Whether you’re a seasoned marketer looking to fine-tune your Google Ads strategy or a newcomer eager to harness the full potential of the Google Ads platform – you’ve come to the right place.
Improving your brand’s accessibility
Accessibility is at the heart of everything we do. As one of our core values, we make it a priority when designing websites and branding.
When it comes to doing business online, trust is everything. That’s why there are plenty of user-generated review websites out there to help build trust through a third-party, verified source. But do they work? And how can you use them on your own site?
Introducing our new brand – and how to relaunch your own brand
We finally got round to updating our brand and website after five years! How exciting! Let’s talk about the hows and whys of the new Splitpixel – and how to relaunch a digital brand yourself.
How to create a social media content strategy
Creating a social media content plan can take your online presence to the next level. Not only will it make your life a million times easier – so no more forgetting that important date (we’ve all been there) – it will also streamline your content for success.
How to write alt-tags for accessibility and SEO
As Splitpixel’s newest recruit and official office ‘Alt Tag Girl’ it only seems appropriate that I get to tell you all about alt tags; what they are, what they do, and how to use them.