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Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.

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How to Improve Your SEO Keyword Analysis Using Keyword Research Tools in 2025

Keyword research is the process of finding and analysing search terms that people input into search engines, like Google, with keyword research tools. The end goal is to use this data to optimise your content and attract relevant organic traffic.

Cloudflare to block AI Crawlers by default 

Cloudflare have recently announced that they’ll be blocking AI crawlers from accessing websites that use its services.

Why Every Lead Generation Business Should Be Using Offline Conversion Tracking (With Real-Life Examples)

You may have already seen that we’ve covered the basics of Google Ads conversion tracking in a previous article. Now it’s time to take things a step further and dive into a more advanced, but incredibly valuable, method for tracking Google Ads performance.

Things that you didn’t realise were bad for accessible web design

Website design – just like any creative process – can be highly subjective. What looks great to one person might be like nails on a chalkboard to someone else!

Organic clicks dropping? Help is at hand! Why a fall in clicks doesn’t always mean a fall in keyword rankings. 

Have you noticed a drop in organic clicks, despite increasing your SEO efforts? You’re not alone! Search behaviours are changing, and they’re doing so rapidly.

Google Marketing Live 2025 – Notes from an Ads Expert

Our main man in the world of Ads, Joe Sturdy, takes us through what he learned from GML 2025, especially with regards to AI.

Splitpixel partners with The Welcome Centre charity

Splitpixel have always been all about sustainability and supporting the local community – it’s one of our core values. Over the years our team have done a lot of volunteering; we’ve planted trees, helped build a school playground, used our marketing skills to support charities, and will be taking part in The Big Sleep Out this year!

The importance of effective dentist website design

Having a website that really reflects who you are and what you do is key for any dental professional. When thinking about the design of your new website, how you want it to look is usually at the forefront of your mind. But what are the other key things you need to consider?

How to Regularly Optimise PPC Search Campaigns

Optimising your account is the pit crew; regular check-ins and completing necessary tasks allows you to identify the weak points of performance, which campaigns to invest more money in, and when to make data-driven decisions to run an effective race.

Using Google Ad Extensions to Overtake Your Competitors

Ad extensions are the extra little boost your ads need to convince a user to click your ad over a competitor’s ad or an organic listing. Ad extensions often promote the unique selling points (USPs) your business provides; for example, a free quote or a sale that is currently on your website.

How we use Webflow for Web Design

While we have proudly been a WordPress agency at Splitpixel for over 10 years, we are also massive fans of Webflow, with the platform becoming a key part of our workflow for almost as long. Let’s take a look at why and how.

The state of responsive web design in 2025

Responsive website design has been the norm for a long time now. The ubiquity of it all in 2025 does mean I’m always amused just a little bit when I see it as a requirement in web briefs – as though you’d be able to find a web designer who wouldn’t do a responsive site for you.